Local and Woman Owned
Belle en Blanc opened its doors on February 1st, 2014, and the dream only started a few months before that. I always knew I wanted to own a business, but a bridal boutique? That inspiration didn’t strike until four months prior, while shopping for wedding dresses with my oldest sister. Why doesn’t Billings have a fun and airy boutique downtown!? Do we need to travel? At that moment, Belle en Blanc was born. And from the very beginning, this shop has been a labor of love and family.
On a beautiful September afternoon, I was sitting on the brewpub patio with my mom and sisters when I saw a “For Rent” sign in the window of this spectacular downtown space. With the support of my family—who believed in me enough to put their land up as collateral for my business loan—Belle en Blanc began to take shape.
About Belle en Blanc Continued…
After finding the perfect location in September 2013, with the lease signed by October 31st, I poured my heart into creating a space where brides could visit and feel like they belonged.
For the next three months, I worked tirelessly to hand-pick gowns our brides would love, in a price point they could afford, in a space where love stories began and memories would be made. By February 1st, I had quit my full-time job to pursue my dream, and our doors were open.
More than 11 years later, I can say that God definitely blessed my adventure. I had to pour my trust into Him—and man, did He reward me! Before opening, Billings was missing something special—a bridal boutique with heart, style, and a truly personal experience. I built my shop to fill that need. Over the years, it has become a place that feels like home to myself, my employees, and our brides. And saying yes to the dress feels just as magical as the day itself.
“It doesnt feel like work when I’m here”
“We have the best job in the world, and we get to play dress up!”
“I get to work with my best friends and meet new friends daily”
Belle en Blanc
Who is our team? Well, it’s ever changing! However, there are three of us that will be staples in the shop for years to come, and we hope to find more long lasting employees as time goes on. Geri and Vicky have been by my side for nearly the entire time! Geri has been our seamstress since we opened our doors with a small 6 month break in the fall of 2023. Vicky has been my PIC for almost 10 years! The longevity of these gals is impressive! We’ve had Markaela since fall of 2023, and added Chayla and Shelby fall of 2024!
Taryn Plouffe
Owner
Mom of two crazy little boys, Ryker and Cru, and a sweet little girl, Ivy. Wife of Levi. Born and raised in Billings, MT. Lover of chai tea and oreos. Fitness junkie. Jesus is my bestie.
Vicky Brown
Manager
Mom of princess Einsly and wild man Jett. Wife of Kasey. Born in Williston, raised in Billings, MT. Lover of wine and pizza. Travel junkie. Unconditional lover.
Geri Brown
Owner/Head Seamstress La Coutuiere
Mom of two wonderful women, Brittany and Elise. Grandmother of seven. Born and raised in Billings, MT. Lover of dogs and Jesus. Coffee junkie.
Markaela Lafontaine
Stylist
Wife of Jordan. Born and raised in Great Falls, MT. Lover of reality TV and spa days. Vacation junkie. Saved by grace.
Chayla Hayton
Stylist
Wife of Robbie. Boy mom to our sweet baby Will and two chessies. Born and raised in Central Oregon. Lover of coffee and sunshine. Soft heart. Strong soul.
Shelby Doane
Stylist
Wife to Zach. Baby #1 coming fall of 2025. Thrifting enthusiast. Lover of karaoke. Faithful to the Lord.